I don’t get American Apparel

by kwongfucius on Feb.22, 2009, under Fashion, Mobile Post, Rant

Aermican Apparel in Little Tokyo

Amer­i­can Apparel in Lit­tle Tokyo

I’m in Lit­tle Tokyo right now blog­ging by Black­berry and I’ve been forced to go into Amer­i­can Apparel. Don’t get me wrong, I love their T’s when tal­ented design­ers use them for their shirts. Heck, I’ve even used their basic T’s for shirts that I’ve designed. But an Amer­i­can Apparel store? And not just one, there seems to be a new one pop­ping up every other month in every other neigh­bor­hood. I could under­stand an Amer­ica Apparel sec­tion in like a Macy’s but their stuff is so gaudy and tragic by itself. Its like a Madonna video from each decade threw up in there, and they called it a store. Leg warm­ers, rain­bow col­ors, who wears this stuff? Just cause you have a bunch of mer­chan­dise doesn’t war­rant open­ing a chain of stores and strik­ing a blow to the fash­ion con­scious every­where. This is one trend that I hope passes soon.

Who buys this stuff?

Con­fused inside Amer­i­can Apparel in Lit­tle Tokyo

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1 comment for this entry:
  1. Anonymous

    I think you need to go the USC cam­pus and you’ll see why that store is so pop­u­lar. haha

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